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Logos and branding

A brand that looks like you, everywhere you show up.

Your logo, colors, fonts and a simple guide, made to match your website. Ready to hand to a printer, post online or give your next hire.

The cover of a sample brand guide for Luna Mesquite Bakery, a made-up San Antonio bakery
Sample, not a real business.

What a brand is

Your brand is more than your logo. It's what people expect from you before they walk in: how you look, how you sound and how you make them feel. Your logo, colors and fonts are how they recognize it.

What a good brand does for you

Customers know it's you

The same look on your sign, your menu, your Instagram and your website tells people they found the right place.

You look as good as you are

A clean, steady look earns trust before anyone tries what you make.

Decisions get easier

Need a flyer by Friday? The colors, fonts and tone are already decided, so you, your staff and your printer all work from the same page.

You keep your North Star

A brand guide puts in writing who you are and who you serve. When a new idea, a new hire or a new menu comes along, hold it up to the guide and you'll know if it fits.

Why it matters when you're small

Big companies pay whole teams to keep their brand consistent. You don't need a team, but you do need it written down. Without a guide, every new flyer, sign and post drifts a little, and a few years in your business can look like five different businesses. A simple guide stops the drift, and anyone who helps you can follow it.

Start with your site.

Every Sod website already comes with a brand page: your colors, fonts and logo rules in one place, checked so text is easy to read. Need more than that? Add a kit.

What's in every brand kit

  • Your logo files, ready for print, web and social
  • A social profile set (profile photo and cover images)
  • Business card, letterhead and invoice templates
  • An email signature
  • Six post templates you can edit in Canva
  • A flyer
  • A brand guide and a one-page cheat sheet
  • A "Read me first" page that says which file to send to whom

Two kits

Launch price

Brand refresh

Keeps your logo. I tidy up what you have, set your colors and fonts, and build everything above around it. About three weeks.

$ 950

or $750 when I build your Sod site

Launch price

Brand kit with a new logo

I design your logo, then build everything above around it. About four weeks, plus the time you take to reply on logo ideas.

$ 1,350

or $1,100 when I build your Sod site

Just need a logo? Logo design is $450 ($350 with a build): two concepts, two rounds, final files.

Launch prices. If you buy now, you keep your price.

What it costs elsewhere

Agencies charge $2,000 to $15,000 for comparable brand kits. You get the same pieces here, built to be used, at a price a small business can say yes to.

How it works

  1. Tell me about your business

    Send a message or book a call. If a lighter option serves you better, I'll say so.

  2. I make your kit

    You review it and ask for one round of changes.

  3. You get every file

    Organized and explained. Within 15 business days for a refresh, or 20 for a kit with a new logo, counted from your completed answers and deposit.

Yours to keep

You own your final files once you've paid. Every color pair used for text is checked for readability. Fonts and photos ship only when the license covers web, print and merch, or the guide tells you what to buy. A second round of changes or a new direction is quoted up front, never a surprise.

See what a kit looks like

A kit for Luna Mesquite Bakery, a made-up San Antonio bakery. Sample, not a real business.

A sample brand guide page showing which of Luna Mesquite Bakery's colors can be used for text, with each pair's contrast checked
Sample, not a real business.
A sample brand guide page showing Luna Mesquite Bakery's brand on a business card, a social post and packaging
Sample, not a real business.
A sample one-page brand cheat sheet for Luna Mesquite Bakery: logo, colors and fonts
Sample, not a real business.

Real kits from real San Antonio businesses will replace these as owners approve them.

Concept logos

Three logos for made-up businesses. Concepts, not client work.

Concept logo for Pájaro Tacos, a made-up taquería

Pájaro Tacos. A little bird whose body is a taco.

Concept logo for True Bolt Auto Works, a made-up auto shop

True Bolt Auto Works. A hex nut with one bright line straight through it.

Concept logo for Frond & Fade, a made-up barbershop

Frond & Fade. A fern whose leaves grow from short to long, like a good fade.

Tell me about your brand.

Send a message or book a call. Or see a free sample website first.

210-201-4455 · hello@coolgrassmedia.com